Deepashika Prayanam: An Anti-Drug Awareness Campaign "Igniting Hope: A Torch Against Drugs"
- Collector Kozhikode
- Jun 29, 2022
- 1 min read
Overview:
The campaign aimed to raise district-wide awareness about the dangers of drug abuse through a symbolic torch relay, engaging local communities, leaders, and citizens in a shared commitment against substance abuse. Conducted under the District Administration of Kozhikode in collaboration with Nasha Mukt Bharat Abhiyan, led by Dr. N. Tej Lohith Reddy IAS, and sponsored by VKC, the initiative with a primary Overview on raising awareness about the dangers of drug abuse and motivate collective action among communities to foster healthier, drug-free lifestyles.
Key Highlights:
Activities / Programs:
Torch Relay: Distributed the anti-drug message across all LSGIs, combining symbolism with visibility.
Leadership Empowerment: Panchayat presidents championed the initiative locally, taking ownership of anti-drug efforts.
Community Engagement: DCIP interns organized awareness sessions and mobilized volunteers for active participation.
Information Dissemination: Supported awareness drives using print, digital, and social media platforms.
Outcome / Impact:
Unified anti-drug messaging across the entire district.
Strengthened community ownership of the initiative through active leadership participation.
Increased public awareness about substance abuse and promoted healthy alternatives.
Provided DCIP interns with practical experience in large-scale social campaigns, event coordination, and grassroots outreach.
