International Day Against Drug Abuse and Illicit Trafficking : Souhrida Mathil

The Kozhikode District Administration, under District Collector Snehil Kumar Singh IAS and the Social Justice Department in collaboration with Nasha Mukt Bharat Abhiyaan, organized a district-wide campaign to raise awareness about drug abuse and encourage preventive action among youth. Anchored in the Puthulahariyilekk campaign, the initiative engaged schools, colleges, and public spaces to promote healthier alternatives like art, music, sports, and travel. Through creative expressions, rallies, murals, flash mobs, and student-led human formations, the program aimed to foster youth leadership, civic responsibility, and community participation toward a drug-free future.

Key Highlights:

Activities/Programs:

• Student-led human formations spelling "No to Drugs" with 600+ participants.

• Creation of vibrant murals and paintings by students and art teachers showcasing healthier lifestyles.

• Flash mobs and street plays addressing drug prevention and peer pressure.

• Anti-Tobacco Day competitions integrated with drug awareness initiatives.

Outcome:

• Positive community engagement and increased awareness on drug abuse prevention.

• Strengthened youth leadership, creativity, and civic responsibility.

• Recognition at the national level by Nasha Mukt Bharat Abhiyaan for innovative awareness campaigns.

• Reinforced the ideals of Puthulahariyilekk, turning the concept of “lahari” into art, purpose, and collective action.