Kilikalum Coolavatte (കിളികളും കുളാവട്ടെ) "A Drop of Kindness for Our Feathered Friends"

Inspire citizens to take simple, compassionate actions to support bird life during extreme summer conditions by encouraging the placement of water bowls for birds through a district-wide social media challenge, initiated during the tenure of District Collector Shri S. Sambasiva Rao IAS.

Key Highlights:

Methods of Outreach:

• Social media challenge inviting citizens to share photos of water bowls kept for birds using #kilikalum_coolavatte and #nammude_kozhikode.

• Daily featuring of selected participant entries on the District Collector's official social media platforms.

• Extensive online awareness drive highlighting the importance of caring for urban fauna during the summer heat.