Kilikalum Coolavatte (കിളികളും കുളാവട്ടെ) "A Drop of Kindness for Our Feathered Friends"
- Apr 2, 2021
- 1 min read
Inspire citizens to take simple, compassionate actions to support bird life during extreme summer conditions by encouraging the placement of water bowls for birds through a district-wide social media challenge, initiated during the tenure of District Collector Shri S. Sambasiva Rao IAS.
Key Highlights:
Methods of Outreach:
Social media challenge inviting citizens to share photos of water bowls kept for birds using #kilikalum_coolavatte and #nammude_kozhikode.
Daily featuring of selected participant entries on the District Collector's official social media platforms.
Extensive online awareness drive highlighting the importance of caring for urban fauna during the summer heat.