"Save It!"
- Feb 14, 2025
- 1 min read
"Building Helpline Literacy for Safer Communities"
The campaign focused on linking specific social issues with the correct helpline numbers in a memorable and easy-to-use way and was initiated during the period of District Collector Snehil Kumar Singh IAS. Its overall aim was to raise awareness, promote responsible reporting, and ensure citizens knew where to turn in times of need.
Key Highlights:
Methods of Outreach:
“Ragging is Not Mass” – Targeted schools and colleges, highlighting the Anti-Ragging Helpline.
“Mithra for Her Safety” – Promoted the Mithra Women Helpline (181) as a reliable friend in distress.
“Save Childhood – Call 1098” – Emotional appeal for child protection, spotlighting Childline 1098.
“Don’t Click the Trap” – Educated citizens on phishing, OTP fraud, and online scams, directing them to the Cyber Crime Helpline (1930).
“Say No to Drugs, Say Yes to Yodhavu” – Reinforced collective resistance to drug use, promoting Kerala Police’s Yodhavu anti-drug initiative and helpline.
