Collaborative Responsibility: Operators, hoteliers, governments, local people, and tourists all share responsibility for making tourism more sustainable. 

Local Economic Benefits: Generates greater economic benefits for local people, enhances the well-being of host communities, improves working conditions, and increases access to the industry.

Community Involvement: Involves local people in decisions that affect their lives and life chances. 

Cultural and Natural Heritage Conservation: Makes positive contributions to the conservation of natural and cultural heritage and the maintenance of the world's diversity. 

Enhanced Tourist Experience: Provides more enjoyable experiences for tourists through meaningful connections with local people and a greater understanding of local cultural, social, and environmental issues. 

Accessibility: Aims to provide access for people with disabilities and the disadvantaged. 
Cultural Sensitivity: Is culturally sensitive, fosters respect between tourists and hosts, and builds local pride and confidence. 

Direct Local Engagement: Offers opportunities to experience fish auctions (lelam), net making, fishing with locals, boating with fishermen, and locally prepared food. 

Support for Local Economy: Encourages purchasing goods from local artisans and dry fish directly from the community.